{"id":17889,"date":"2025-08-29T20:00:14","date_gmt":"2025-08-29T20:00:14","guid":{"rendered":"https:\/\/tlcmagazinemexico.com.mx\/?p=17889"},"modified":"2025-08-29T20:45:18","modified_gmt":"2025-08-29T20:45:18","slug":"el-reto-de-digitalizar-las-ventas-en-los-negocios-familiares","status":"publish","type":"post","link":"https:\/\/tlcmagazinemexico.com.mx\/index.php\/2025\/08\/29\/el-reto-de-digitalizar-las-ventas-en-los-negocios-familiares\/","title":{"rendered":"El reto de digitalizar las ventas en los negocios familiares"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17889\" class=\"elementor elementor-17889\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1426f95a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1426f95a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-25b0c1bd\" data-id=\"25b0c1bd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65bc5f82 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"65bc5f82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"206\" src=\"https:\/\/tlcmagazinemexico.com.mx\/wp-content\/uploads\/2025\/08\/Anadir-un-subtitulo-1-1-1024x329.png\" class=\"attachment-large size-large wp-image-17883\" alt=\"\" srcset=\"https:\/\/tlcmagazinemexico.com.mx\/wp-content\/uploads\/2025\/08\/Anadir-un-subtitulo-1-1-1024x329.png 1024w, https:\/\/tlcmagazinemexico.com.mx\/wp-content\/uploads\/2025\/08\/Anadir-un-subtitulo-1-1-300x96.png 300w, https:\/\/tlcmagazinemexico.com.mx\/wp-content\/uploads\/2025\/08\/Anadir-un-subtitulo-1-1-768x247.png 768w, https:\/\/tlcmagazinemexico.com.mx\/wp-content\/uploads\/2025\/08\/Anadir-un-subtitulo-1-1-1536x494.png 1536w, https:\/\/tlcmagazinemexico.com.mx\/wp-content\/uploads\/2025\/08\/Anadir-un-subtitulo-1-1-1568x504.png 1568w, https:\/\/tlcmagazinemexico.com.mx\/wp-content\/uploads\/2025\/08\/Anadir-un-subtitulo-1-1.png 2048w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d307117 elementor-widget elementor-widget-spacer\" data-id=\"2d307117\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8f1ba1 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"a8f1ba1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">El reto de digitalizar las ventas en los negocios familiares<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-533de56 elementor-widget elementor-widget-text-editor\" data-id=\"533de56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En M\u00e9xico, m\u00e1s del 99.2% negocios familiares en M\u00e9xico corresponden a micro, peque\u00f1as y medianas empresas (MiPYMES), y generan cerca del 70% del empleo formal del pa\u00eds (INEGI, 2023). Sin embargo, pese a su peso en la econom\u00eda, la transformaci\u00f3n digital sigue siendo un reto pendiente para muchas de ellas.<\/p><p>\u00a0<\/p><p>Desde la CONCANACO SERVYTUR, hemos detectado que la digitalizaci\u00f3n de las ventas no es simplemente un paso hacia la modernidad, sino una necesidad estrat\u00e9gica. La pandemia de COVID-19 evidenci\u00f3 esta urgencia: mientras muchos negocios tradicionales vieron caer sus ingresos, aquellos que ya operaban en plataformas digitales lograron mantener e incluso ampliar su mercado.<\/p><p>\u00a0<\/p><p>En equipo desarrollamos una gu\u00eda gratuita que busca orientar a los negocios familiares en este camino. Algunos datos relevantes desde la experiencia de los negocios familiares es que un primer paso es elegir con inteligencia los marketplaces. No todos est\u00e1n dise\u00f1ados para apoyar a los negocios familiares. Algunos privilegian la escala y el precio, lo que dificulta que productores locales puedan competir. Por ello, recomendamos enfocarse en aquellos que ofrecen soporte t\u00e9cnico especializado, herramientas accesibles y pol\u00edticas que favorezcan la inclusi\u00f3n de peque\u00f1os negocios, generando as\u00ed un ecosistema m\u00e1s justo y equilibrado.<\/p><p>\u00a0<\/p><p>Otro aspecto clave es la evaluaci\u00f3n estrat\u00e9gica: no todos los negocios necesitan estar en un marketplace global. Quienes ofrecen productos con alto valor cultural o artesanal suelen encontrar mayor \u00e9xito en plataformas que priorizan la autenticidad, la trazabilidad y la historia detr\u00e1s del producto, m\u00e1s que la competencia de precios.<\/p><p>\u00a0<\/p><p>En este sentido, la campa\u00f1a \u201cM\u00e9xico Muy Mexicano\u201d representa una oportunidad extraordinaria. No s\u00f3lo fortalece la identidad nacional, sino que tambi\u00e9n abre vitrinas digitales donde los productos locales se valoran por su calidad y tradici\u00f3n. Integrar a las MiPYMES en este esfuerzo es vital para que nuestra riqueza cultural se convierta en un motor econ\u00f3mico sostenible.<\/p><p>\u00a0<\/p><p>Ahora bien, digitalizar no significa \u00fanicamente vender en l\u00ednea. Implica tambi\u00e9n gestionar datos, invertir en marketing digital, aprender sobre log\u00edstica y establecer procesos de servicio al cliente en entornos virtuales. Este ritmo demuestra que el mercado digital es un espacio de expansi\u00f3n que ning\u00fan negocio familiar puede ignorar.<\/p><p>\u00a0<\/p><p>En conclusi\u00f3n, la digitalizaci\u00f3n de las los negocios familiares llamados MiPYMES no es un lujo, es un camino hacia la resiliencia y la competitividad. Apostar por marketplaces responsables, evaluar correctamente las estrategias y aprovechar iniciativas nacionales son pasos indispensables para que los negocios familiares no s\u00f3lo sobrevivan, sino prosperen en esta nueva era.<\/p><p>\u00a0<\/p><p>Porque en la econom\u00eda digital de hoy, no gana el m\u00e1s grande, sino el que mejor sabe conectar con su cliente y contar su historia.<\/p><p>\u00a0<\/p><p>\u00danete a nuestro canal \u00a1EL UNIVERSAL HIDALGO ya est\u00e1 en Whatsapp!, desde tu dispositivo m\u00f3vil ent\u00e9rate de las noticias m\u00e1s relevantes del d\u00eda, art\u00edculos de opini\u00f3n, entretenimiento, tendencias y m\u00e1s.<\/p><p>\u00a0<\/p><p style=\"line-height: var(--wp--typography--line-height, var(--global--line-height-body));\">FUENTE: Octavio de la Torre de St\u00e9ffano<br \/><strong>Presidente de Concanaco Servytur<\/strong><\/p><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5c47c14 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c47c14\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7c1d5143\" data-id=\"7c1d5143\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2645211c elementor-widget elementor-widget-heading\" data-id=\"2645211c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Compartir <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1ebd89f9\" data-id=\"1ebd89f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-225796a elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--color-custom elementor-share-buttons--shape-square elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"225796a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\r\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\r\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\r\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\r\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\r\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\r\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\r\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\r\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1dbb68cb elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"1dbb68cb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-239e8fa0\" data-id=\"239e8fa0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cd0677a elementor-widget elementor-widget-heading\" data-id=\"7cd0677a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Recibe las noticias m\u00e1s relevantes del medio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c59802 elementor-widget elementor-widget-heading\" data-id=\"1c59802\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">en tu correo electr\u00f3nico<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75d97539 elementor-widget elementor-widget-spacer\" data-id=\"75d97539\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4147620b elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"4147620b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;25&quot;,&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"TLC News\" aria-label=\"TLC News\">\r\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"17889\"\/>\r\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"4147620b\"\/>\r\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"El reto de digitalizar las ventas en los negocios familiares\" \/>\r\n\r\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"17889\"\/>\r\n\t\t\t\r\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-75 elementor-field-required\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\r\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Correo electr\u00f3nico\" required=\"required\">\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-25 e-form__buttons\">\r\n\t\t\t\t\t<button class=\"elementor-button elementor-size-md\" type=\"submit\">\r\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\r\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enviar<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t<\/button>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/form>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c63b209 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"6c63b209\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\r\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\r\n\t\t\t\t<a href=\"https:\/\/tlcmagazinemexico.com.mx\/index.php\/2025\/08\/29\/que-sostiene-hoy-a-mexico-pocas-empresas-formales-mucha-economia-invisible-2\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-arrow-left\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Anterior<\/span><span class=\"post-navigation__prev--title\">\u00bfQu\u00e9 sostiene hoy a M\u00e9xico? Pocas empresas formales, mucha econom\u00eda invisible<\/span><\/span><\/a>\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\r\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\r\n\t\t\t\t<a href=\"https:\/\/tlcmagazinemexico.com.mx\/index.php\/2025\/09\/01\/primer-informe-de-gobierno-de-claudia-sheinbaum\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">siguiente<\/span><span class=\"post-navigation__next--title\">Primer Informe de Gobierno: Sheinbaum defiende modelo econ\u00f3mico pese a previsiones pesimistas y tensiones comerciales<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-11c8aa40\" data-id=\"11c8aa40\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-20a579b0\" data-id=\"20a579b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5cf12963 elementor-grid-1 elementor-posts--align-center elementor-posts__hover-none elementor-widget__width-inherit elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-widget elementor-widget-posts\" data-id=\"5cf12963\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;30&quot;,&quot;sizes&quot;:[]},&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\r\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-24478 post type-post status-publish format-standard has-post-thumbnail hentry category-tlc-news entry\" role=\"listitem\">\r\n\t\t\t<div class=\"elementor-post__card\">\r\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/tlcmagazinemexico.com.mx\/index.php\/2026\/07\/17\/una-nueva-ruta-maritima-amplia-la-conexion-entre-asia-america-latina-y-el-mediterraneo\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/tlcmagazinemexico.com.mx\/wp-content\/uploads\/2026\/07\/42g-4-1.png\" class=\"attachment-full size-full wp-image-24479\" alt=\"\" srcset=\"https:\/\/tlcmagazinemexico.com.mx\/wp-content\/uploads\/2026\/07\/42g-4-1.png 900w, https:\/\/tlcmagazinemexico.com.mx\/wp-content\/uploads\/2026\/07\/42g-4-1-300x200.png 300w, https:\/\/tlcmagazinemexico.com.mx\/wp-content\/uploads\/2026\/07\/42g-4-1-768x512.png 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/><\/div><\/a>\r\n\t\t\t\t<div class=\"elementor-post__text\">\r\n\t\t\t\t<h1 class=\"elementor-post__title\">\r\n\t\t\t<a href=\"https:\/\/tlcmagazinemexico.com.mx\/index.php\/2026\/07\/17\/una-nueva-ruta-maritima-amplia-la-conexion-entre-asia-america-latina-y-el-mediterraneo\/\" >\r\n\t\t\t\tUna nueva ruta mar\u00edtima ampl\u00eda la conexi\u00f3n entre Asia, Am\u00e9rica Latina y el Mediterr\u00e1neo\t\t\t<\/a>\r\n\t\t<\/h1>\r\n\t\t\t\t<div class=\"elementor-post__excerpt\">\r\n\t\t\t<p>\u25b8 ZIM y MSC ponen en operaci\u00f3n el servicio ZCP-Amberjack, una nueva alternativa log\u00edstica que fortalece la conectividad regional mediante un servicio semanal.La Autoridad Portuaria<\/p>\n\t\t<\/div>\r\n\t\t\r\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/tlcmagazinemexico.com.mx\/index.php\/2026\/07\/17\/una-nueva-ruta-maritima-amplia-la-conexion-entre-asia-america-latina-y-el-mediterraneo\/\" aria-label=\"Read more about Una nueva ruta mar\u00edtima ampl\u00eda la conexi\u00f3n entre Asia, Am\u00e9rica Latina y el Mediterr\u00e1neo\" tabindex=\"-1\" >\r\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\r\n\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/article>\r\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-24472 post type-post status-publish format-standard has-post-thumbnail hentry category-tlc-news entry\" role=\"listitem\">\r\n\t\t\t<div class=\"elementor-post__card\">\r\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/tlcmagazinemexico.com.mx\/index.php\/2026\/07\/17\/el-auge-de-los-centros-de-datos-abre-una-nueva-oportunidad-para-el-comercio-exterior-en-mexico\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/tlcmagazinemexico.com.mx\/wp-content\/uploads\/2026\/07\/42g-3-1.png\" class=\"attachment-full size-full wp-image-24473\" alt=\"\" srcset=\"https:\/\/tlcmagazinemexico.com.mx\/wp-content\/uploads\/2026\/07\/42g-3-1.png 900w, https:\/\/tlcmagazinemexico.com.mx\/wp-content\/uploads\/2026\/07\/42g-3-1-300x200.png 300w, https:\/\/tlcmagazinemexico.com.mx\/wp-content\/uploads\/2026\/07\/42g-3-1-768x512.png 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/><\/div><\/a>\r\n\t\t\t\t<div class=\"elementor-post__text\">\r\n\t\t\t\t<h1 class=\"elementor-post__title\">\r\n\t\t\t<a href=\"https:\/\/tlcmagazinemexico.com.mx\/index.php\/2026\/07\/17\/el-auge-de-los-centros-de-datos-abre-una-nueva-oportunidad-para-el-comercio-exterior-en-mexico\/\" >\r\n\t\t\t\tEl auge de los centros de datos abre una nueva oportunidad para el comercio exterior en M\u00e9xico\t\t\t<\/a>\r\n\t\t<\/h1>\r\n\t\t\t\t<div class=\"elementor-post__excerpt\">\r\n\t\t\t<p>\u25b8 Inversiones por 82,500 millones de d\u00f3lares impulsar\u00e1n la importaci\u00f3n de infraestructura tecnol\u00f3gica especializada durante los pr\u00f3ximos a\u00f1os. La expansi\u00f3n de la infraestructura digital en<\/p>\n\t\t<\/div>\r\n\t\t\r\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/tlcmagazinemexico.com.mx\/index.php\/2026\/07\/17\/el-auge-de-los-centros-de-datos-abre-una-nueva-oportunidad-para-el-comercio-exterior-en-mexico\/\" aria-label=\"Read more about El auge de los centros de datos abre una nueva oportunidad para el comercio exterior en M\u00e9xico\" tabindex=\"-1\" >\r\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\r\n\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/article>\r\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-24466 post type-post status-publish format-standard has-post-thumbnail hentry category-tlc-news entry\" role=\"listitem\">\r\n\t\t\t<div class=\"elementor-post__card\">\r\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/tlcmagazinemexico.com.mx\/index.php\/2026\/07\/17\/el-estandar-que-permite-a-las-aduanas-intercambiar-informacion-acaba-de-actualizarse\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/tlcmagazinemexico.com.mx\/wp-content\/uploads\/2026\/07\/42g-2-2.png\" class=\"attachment-full size-full wp-image-24467\" alt=\"\" srcset=\"https:\/\/tlcmagazinemexico.com.mx\/wp-content\/uploads\/2026\/07\/42g-2-2.png 900w, https:\/\/tlcmagazinemexico.com.mx\/wp-content\/uploads\/2026\/07\/42g-2-2-300x200.png 300w, https:\/\/tlcmagazinemexico.com.mx\/wp-content\/uploads\/2026\/07\/42g-2-2-768x512.png 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/><\/div><\/a>\r\n\t\t\t\t<div class=\"elementor-post__text\">\r\n\t\t\t\t<h1 class=\"elementor-post__title\">\r\n\t\t\t<a href=\"https:\/\/tlcmagazinemexico.com.mx\/index.php\/2026\/07\/17\/el-estandar-que-permite-a-las-aduanas-intercambiar-informacion-acaba-de-actualizarse\/\" >\r\n\t\t\t\tEl est\u00e1ndar que permite a las aduanas intercambiar informaci\u00f3n acaba de actualizarse\t\t\t<\/a>\r\n\t\t<\/h1>\r\n\t\t\t\t<div class=\"elementor-post__excerpt\">\r\n\t\t\t<p>\u25b8 La OMA presenta la Versi\u00f3n 4.3.0 de su Modelo de Datos con nuevas capacidades para interoperabilidad digital, etiquetas JSON y reconocimiento mutuo de OEA.<\/p>\n\t\t<\/div>\r\n\t\t\r\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/tlcmagazinemexico.com.mx\/index.php\/2026\/07\/17\/el-estandar-que-permite-a-las-aduanas-intercambiar-informacion-acaba-de-actualizarse\/\" aria-label=\"Read more about El est\u00e1ndar que permite a las aduanas intercambiar informaci\u00f3n acaba de actualizarse\" tabindex=\"-1\" >\r\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\r\n\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/article>\r\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-24453 post type-post status-publish format-standard has-post-thumbnail hentry category-tlc-news entry\" role=\"listitem\">\r\n\t\t\t<div class=\"elementor-post__card\">\r\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/tlcmagazinemexico.com.mx\/index.php\/2026\/07\/17\/un-error-aduanero-puede-costar-millones-la-inteligencia-artificial-esta-cambiando-la-forma-de-detectarlos\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/tlcmagazinemexico.com.mx\/wp-content\/uploads\/2026\/07\/42g-1-2.png\" class=\"attachment-full size-full wp-image-24461\" alt=\"\" srcset=\"https:\/\/tlcmagazinemexico.com.mx\/wp-content\/uploads\/2026\/07\/42g-1-2.png 900w, https:\/\/tlcmagazinemexico.com.mx\/wp-content\/uploads\/2026\/07\/42g-1-2-300x200.png 300w, https:\/\/tlcmagazinemexico.com.mx\/wp-content\/uploads\/2026\/07\/42g-1-2-768x512.png 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/><\/div><\/a>\r\n\t\t\t\t<div class=\"elementor-post__text\">\r\n\t\t\t\t<h1 class=\"elementor-post__title\">\r\n\t\t\t<a href=\"https:\/\/tlcmagazinemexico.com.mx\/index.php\/2026\/07\/17\/un-error-aduanero-puede-costar-millones-la-inteligencia-artificial-esta-cambiando-la-forma-de-detectarlos\/\" >\r\n\t\t\t\tUn error aduanero puede costar millones. La inteligencia artificial est\u00e1 cambiando la forma de detectarlos.\t\t\t<\/a>\r\n\t\t<\/h1>\r\n\t\t\t\t<div class=\"elementor-post__excerpt\">\r\n\t\t\t<p>\u25b8 Flexport impulsa auditor\u00edas automatizadas con IA mientras aumenta la fiscalizaci\u00f3n del cumplimiento aduanero en Estados Unidos. Los constantes cambios en la pol\u00edtica arancelaria de<\/p>\n\t\t<\/div>\r\n\t\t\r\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/tlcmagazinemexico.com.mx\/index.php\/2026\/07\/17\/un-error-aduanero-puede-costar-millones-la-inteligencia-artificial-esta-cambiando-la-forma-de-detectarlos\/\" aria-label=\"Read more about Un error aduanero puede costar millones. La inteligencia artificial est\u00e1 cambiando la forma de detectarlos.\" tabindex=\"-1\" >\r\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\r\n\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/article>\r\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-24413 post type-post status-publish format-standard has-post-thumbnail hentry category-people-of-trade category-tlc-news entry\" role=\"listitem\">\r\n\t\t\t<div class=\"elementor-post__card\">\r\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/tlcmagazinemexico.com.mx\/index.php\/2026\/07\/16\/los-hombres-que-mueven-el-mundo-lo-hicieron-esta-semana-bajo-40-grados\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/tlcmagazinemexico.com.mx\/wp-content\/uploads\/2026\/07\/n4-3.png\" class=\"attachment-full size-full wp-image-24395\" alt=\"\" srcset=\"https:\/\/tlcmagazinemexico.com.mx\/wp-content\/uploads\/2026\/07\/n4-3.png 900w, https:\/\/tlcmagazinemexico.com.mx\/wp-content\/uploads\/2026\/07\/n4-3-300x200.png 300w, https:\/\/tlcmagazinemexico.com.mx\/wp-content\/uploads\/2026\/07\/n4-3-768x512.png 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/><\/div><\/a>\r\n\t\t\t\t<div class=\"elementor-post__text\">\r\n\t\t\t\t<h1 class=\"elementor-post__title\">\r\n\t\t\t<a href=\"https:\/\/tlcmagazinemexico.com.mx\/index.php\/2026\/07\/16\/los-hombres-que-mueven-el-mundo-lo-hicieron-esta-semana-bajo-40-grados\/\" >\r\n\t\t\t\tLos hombres que mueven el mundo lo hicieron esta semana bajo 40 grados\t\t\t<\/a>\r\n\t\t<\/h1>\r\n\t\t\t\t<div class=\"elementor-post__excerpt\">\r\n\t\t\t<p>\u2022 Operadores de gr\u00faa y trabajadores portuarios en Rotterdam, Amberes y Hamburgo enfrentaron una ola de calor extrema que ralentiz\u00f3 operaciones, recalent\u00f3 equipos y agrav\u00f3<\/p>\n\t\t<\/div>\r\n\t\t\r\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/tlcmagazinemexico.com.mx\/index.php\/2026\/07\/16\/los-hombres-que-mueven-el-mundo-lo-hicieron-esta-semana-bajo-40-grados\/\" aria-label=\"Read more about Los hombres que mueven el mundo lo hicieron esta semana bajo 40 grados\" tabindex=\"-1\" >\r\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\r\n\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/article>\r\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-24408 post type-post status-publish format-standard has-post-thumbnail hentry category-datos-curiosos category-tlc-news entry\" role=\"listitem\">\r\n\t\t\t<div class=\"elementor-post__card\">\r\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/tlcmagazinemexico.com.mx\/index.php\/2026\/07\/16\/china-rompe-record-de-comercio-exterior-en-el-primer-semestre-de-2026\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/tlcmagazinemexico.com.mx\/wp-content\/uploads\/2026\/07\/n3-3.png\" class=\"attachment-full size-full wp-image-24396\" alt=\"\" srcset=\"https:\/\/tlcmagazinemexico.com.mx\/wp-content\/uploads\/2026\/07\/n3-3.png 900w, https:\/\/tlcmagazinemexico.com.mx\/wp-content\/uploads\/2026\/07\/n3-3-300x200.png 300w, https:\/\/tlcmagazinemexico.com.mx\/wp-content\/uploads\/2026\/07\/n3-3-768x512.png 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/><\/div><\/a>\r\n\t\t\t\t<div class=\"elementor-post__text\">\r\n\t\t\t\t<h1 class=\"elementor-post__title\">\r\n\t\t\t<a href=\"https:\/\/tlcmagazinemexico.com.mx\/index.php\/2026\/07\/16\/china-rompe-record-de-comercio-exterior-en-el-primer-semestre-de-2026\/\" >\r\n\t\t\t\tChina rompe r\u00e9cord de comercio exterior en el primer semestre de 2026\t\t\t<\/a>\r\n\t\t<\/h1>\r\n\t\t\t\t<div class=\"elementor-post__excerpt\">\r\n\t\t\t<p>\u2022 El pa\u00eds super\u00f3 por primera vez los 25 billones de yuanes en comercio exterior durante un periodo enero-junio, impulsado por exportaciones tecnol\u00f3gicas, mayor demanda<\/p>\n\t\t<\/div>\r\n\t\t\r\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/tlcmagazinemexico.com.mx\/index.php\/2026\/07\/16\/china-rompe-record-de-comercio-exterior-en-el-primer-semestre-de-2026\/\" aria-label=\"Read more about China rompe r\u00e9cord de comercio exterior en el primer semestre de 2026\" tabindex=\"-1\" >\r\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\r\n\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>En M\u00e9xico, m\u00e1s del 99.2% negocios familiares en M\u00e9xico corresponden a micro, peque\u00f1as y medianas empresas (MiPYMES), y generan cerca del 70% del empleo formal del pa\u00eds (INEGI, 2023). Sin embargo, pese a su peso en la econom\u00eda, la transformaci\u00f3n digital sigue siendo un reto pendiente para muchas de ellas. \u00a0 Desde la CONCANACO SERVYTUR, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/tlcmagazinemexico.com.mx\/index.php\/2026\/07\/16\/china-rompe-record-de-comercio-exterior-en-el-primer-semestre-de-2026\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;China rompe r\u00e9cord de comercio exterior en el primer semestre de 2026&#8221;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":17883,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-17889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tlc-news","entry"],"views":981,"_links":{"self":[{"href":"https:\/\/tlcmagazinemexico.com.mx\/index.php\/wp-json\/wp\/v2\/posts\/17889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tlcmagazinemexico.com.mx\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tlcmagazinemexico.com.mx\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tlcmagazinemexico.com.mx\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/tlcmagazinemexico.com.mx\/index.php\/wp-json\/wp\/v2\/comments?post=17889"}],"version-history":[{"count":0,"href":"https:\/\/tlcmagazinemexico.com.mx\/index.php\/wp-json\/wp\/v2\/posts\/17889\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tlcmagazinemexico.com.mx\/index.php\/wp-json\/wp\/v2\/media\/17883"}],"wp:attachment":[{"href":"https:\/\/tlcmagazinemexico.com.mx\/index.php\/wp-json\/wp\/v2\/media?parent=17889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tlcmagazinemexico.com.mx\/index.php\/wp-json\/wp\/v2\/categories?post=17889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tlcmagazinemexico.com.mx\/index.php\/wp-json\/wp\/v2\/tags?post=17889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}